The findings of a recent study reported in the February issue of Current Directions in Psychological Science, suggests that complex problems may be best addressed in small social networks rather than large ones.
Wray Herbert, who pens the We're Only Human blog, discussed the results of the study in Got an Original Idea? Not Likely:
A team of psychologists at Indiana University has been . . . gaining some insights into the collective mind. Robert Goldstone and his colleagues created a virtual environment, an Internet-based “world” in which groups of people—from 20 to about 200-- simultaneously “forage” for ideas. They use the word “forage” to make the point that ideas are really just abstract resources, food for the brain. As we solve life’s various problems, we observe others’ ideas in action, invent a few of our own, trade off ours against theirs—and succeed or fail. The psychologists have been studying these virtual successes and failures to see what lessons they can draw. When the problems were easy, the global networks did best. This makes sense because such richly connected groups can spread information rapidly, and basically speed is all that’s needed to spread a simple notion efficiently. But as the problems became trickier, the small-world networks tended to perform better. In other words, the truism that more information is always better proved untrue when life got a little messy. And as the problems became even more complex, the small local networks proved most clever.Does this mean that blogging and reading blogs about health policy issues could simply result in more of us piling on the bandwagons of tired, rehashed or just plain bad ideas? Sphere: Related Content* * *No one of us can navigate this complicated world by ourselves. It’s too arduous and time-consuming, like designing all your own clothes instead of trusting the Gap. But there is also a hazard in connectivity. If everyone ends up knowing exactly the same thing, you have a world of like-minded people, and this homogenous group ends up acting like a single explorer rather than a federation of ideas. People pile on to the well-known “bandwagon,” even if it’s a really bad idea. It happens in politics, in musical taste and, yes, in the world of fashion. How else can you explain the popularity of crocs?



